Chief person upon whose list of things to do you do not want to be. C to the EO.
HOODS:
Detroit and parts farther east.
RIDES:
'99 Jeep with RiceBoyTV decals but no air conditioning; M5 with four, count 'em, four handsome chrome-plated exhausts.
OFF TIME:
Hey, all of you, get back to work.
PERKS:
Only place where it is smiled upon to be Mel Brooks' and Alec Baldwin's illegitimate child. It's good to be king.
BIO:
Reiss recently lost the rights to his first name for lack of use. It was Chauncey or Courtney or something like that, but no one remembers. We met Reiss when he was chief creative officer at Primedia, which also lost its name for violating the legal limit for the number of times you can be flipped and sold and/or fire your CEO in a year, and is now known as SIM (although nobody remembers what that stands for, either).
Reiss has repositioned, redesigned, redirected, and reinvigorated more than 100 magazines, including Motor Trend, Hot Rod, Import Tuner, Super Street and dozens more enthusiast publications. He played a similar role at BPI (which became VNU before it became Nielsen) when it was bought by a consortium that included the rich guys who used to own Primedia. At BPI / VNU / Nielsen / Whatever, Reiss held the top corporate editorial position over such titles as Adweek, Billboard and The Hollywood Reporter, as well as president of The Design Group. He's held other jobs and done other things, but who remembers. He is Chairman of RiceBoy Media LLC, as well as its parent company, Craig Reiss Media LLC, which also owns CarJunkie Media LLC and which will start and own many more websites in '08.
NAME:
John "Nads" Naderi
RANK:
Director of Content/Head Bartender/Token Cross-Dresser/Janitor
HOODS:
Grew up in California's San Fernando Valley, i.e., The Porn Capital of
the World. I currently call the Wessside of LA home.
RIDES:
'02 RSX Type-S (in doo-doo brown), '08 Civic Si Coupe, '06 Nissan
Murano Mommy Mobile
OFF TIME:
What's off time? Wait, we get off time? Who approved that?
PERKS:
All of the off time.
BIO:
His name is John "Nads" Naderi and his manboobs are the stuff of legend (and perhaps a couple of low-budget art flicks). Officially, Nads got his start way back in '98 at Petersen Publishing's Max Speed magazine. In Y2K Nads moved to the forefront of the digital revolution when he helped create Overboost.com, one of the first sport compact e-zines. In a mere 18 months, Nads' editorial content increased traffic from 25,000 unique monthly visitors to a then-staggering 366,000. In '01 he was drawn back to the paper tiger, accepting the role as the editor-in-chief of Super Street magazine. Under Nads' direction Super Street became the number one title, and he propelled the paid circulation to an all-time high of 333,000. Along the way Nads created the only backwards JDM issue in U.S. publishing history in addition to bringing the first authentic Japanese time attack to North America. While we have no titles here at RiceBoy, Nads' role can best be described as the Director of Content... or just head bartender.
NAME:
Ricky "Rikdaddy" Chu
RANK:
Technical Editor/bottle collector/germ police
HOODS:
Conceived in Nigeria, born in Taiwan, raised in the OC, living in the LBC.
I watch the Clippers lose, snowboard when there's snow, work out, eat steak, drink Crown, and keep Nads from starting fights with girls.
PERKS:
Growing facial hair, saving trees, and more time to practice my Craig Reiss impression.
BIO:
Whether he's under a set of jackstands building project cars or in front of a laptop cranking out compelling editorial pieces, Ricky "Rikdaddy" Chu has devoted the past nine years of his life to the aftermarket automotive industry. Pursing his passion of cars, Ricky worked as the special project editor of Super Street magazine for the past six years, playing a crucial role in propelling it to the number one publication in its segment. He used his ability to identify what the market and enthusiasts wanted and successfully created a larger following not only to the magazine but also to himself (including his infamous middle-finger salute). Soon after, Ricky accepted the position as editor of Project Car magazine, where he orchestrated the launch of the most successful (67,000 newsstand copies at 49 percent sell-through) Special Issue Publication (SIP) in the history of Peterson Publishing and Primedia. Somewhere in the midst of all this, he manages to find time to get us kicked out of everywhere we go.
NAME:
Justin "Junebug" Kaehler
RANK:
Feature Editor. I write about and drive feature
Cars... and sleep.
HOODS:
Grew up in Ogden, UT, but now live in Torrance, CA.
RIDES:
A beat-up '92 Integra and whatever press car I can scam for the week.
OFF TIME:
I'm a rock star in Japan. I also get yelled
at by Craig for being a rock star in Japan.
PERKS:
Free cars and trips are always nice. Also, all
the booze I can drink!
BIO:
Like Nads and Rikdaddy, but without the fame, Justin "Junebug" Kaehler also left the comfy confines of Super Street magazine to bring his JDM van fanaticism to RiceBoy Media. Unlike many of his print magazine contemporaries, Justin isn't afraid of this new-fangled interweb; he spent three years as the automotive editor for IGN Entertainment and enjoyed a brief life of servitude under "Uncle" Rupert Murdoch. Being the automotive whore he is, Justin has also served as a consultant to companies like Scion and Mitsubishi and has written for titles such as Rides, Performance Auto and Sound, Drifting, Siphon and others. Justin is the OEM guy of RiceBoyTV, meaning that he gets to travel the world, stay in five-star hotels and drive cars that we'll never ever be able to afford. Wait a minute, we're paying him to do this job?!
NAME:
Mike "Throbby" Robleto
RANK:
Advertising Content Director
HOODS:
Raised in NorCal Wine Country, now torturing my liver in the Marina.
RIDES:
Yuppy sled blasting Christopher Cross with 1,000 watts of power.
OFF TIME:
Boozing at bars and criticizing local chefs.
PERKS:
To be able to work with Nads and Rikdaddy again! The endless stream
of Kettle One ain't so bad either.
BIO:
Mike brings the business and marketing side to this creative blend. Stemming from nine years as associate group publisher for the main sport compact titles at Primedia, Michael is best known for making Super Street Magazine the most sought-after advertising option within the industry. After Primedia, Michael aged himself in Northern California's Wine Country, where he successfully launched his own regional city. From advertising sales and key branding events to writing and photography Michael was the sole driving force behind one of the slickest publications around. Michael returns to Southern California to focus on marketing, branding, and advertising content for RiceBoyTV.
NAME:
Chris "BJ" Joseph
RANK:
Video guy who sits across from the other video guys
HOODS:
Tijuana and Hollywood
RIDES:
Pimp'd-out Celica with battle scars
OFF TIME:
Hangs out at the salon and gets pedicures between entering Maroon 5 lookalike contests.
PERKS:
Listening to the stupid ideas these idiots come up with for scripts.
NAME:
Yusaku "Bento" Mizoguchi
RANK:
Video Shooter/Editor/Samurai/Jedi
HOODS:
Grew up in Tokyo, now lives in Culver City
RIDES:
'04 Civic LX
OFF TIME:
Directing Independent Films
PERKS:
I was drugged at Burbank Bar and Grill. When I woke up, I
found myself chained to Sony Hi-Def Camera and Mac Pro at Carson office.
NAME:
Bryan "Bamm" Cotton
RANK:
Flash/Web Whipping
Boy
HOODS:
Born and raised in the lovely suburb of Compton; now residing in Long Beach
RIDES:
Previously owned a slammed 95 Civic coupe. Now sporting a Nissan Altima with three custom child seats in the back.
OFF TIME:
Making music, playing Final Fantasy XI, and eating
PERKS:
To live vicariously through car fanatics and think wistfully about when I was cool.
NAME:
Christy "C-Lou" Mansell
RANK:
Operations Director/Clean up after these slobs
HOODS:
Born in East LA, grew up CPT, slangin' at LBC.
RIDES:
Riding dirty in grandma's Chrylser with a blown tranny. Crashed the
six foe Impala, threw it in the gutta, and went to buy anotha.
OFF TIME:
Hit underground MMA fights and beat box comps. Freelance tattoo
artist.
PERKS:
Being the only girl here (except for Nads', who's kinda girly),
everybody listens to me. Also, I get to walk around strapped.
NAME:
Cherie "Poopie Pie" Carlson
RANK:
Photography Revolutionary
HOODS:
The dirty Jersey, and currently Los Angeles
RIDES:
Your mom
OFF TIME:
Hiking, shooting, motorcycles, MMA, drinking beer. Iım pretty much a dude
with big boobs (just like Nads -RB).
PERKS:
For some reason everyone is really, really nice to me around here. I don't
think they know me very well. Either that or they heard the horror stories.
Oh, and I'm the one holding the camera, which means I'm in charge. I can
make people dance around like donkeys if I want. And trust me... I want.
